ReVision Energy

While working at ReVision Energy, we developed a new brand strategy based around the concept “Enjoy the Sun.” This strategy came out of an exhaustive brand audit process and involved a new logo, collateral and marketing approach. The logo reveals a duality with rooftops in the sun as well as mountains, showing where our people work and play. Positioning the brand to have the feel of an outdoor company allows ReVision to tap into an industry that contributes $17 billion to the Northern New England economy every year and sets them apart from solar companies in the area.  

For ‘Phase Two’ of the rebrand, our team wanted to develop an avenue for ReVision to better engage with families and educate future generations about climate change. We collaborated with visual artist, Christopher David Ryan to bring Sunsquatch, a friendly creature of the North Woods to life. With the guidance of our team, Chris created Sunsquatch’s visual persona and we made a home for them in our branding.

“Howdy! I'm Sunsquatch. I used to live in the North Woods of Maine, but I had to leave, and I've found new friends at ReVision Energy. Now, I'm on a mission to help kids fight the climate crisis and bring solar to schools.”